L'Oréal Professionnel

<ul><li>Permanent vegan friendly* hair colour cream</li> <li>Even, rich, true-to-tone colour with 100% white hair coverage***</li> <li>Faster, smoother mixing and easier application**</li> <li>Odour Trapping Technology for up to 2x less ammonia odour**</li> <li>Caring Complex leaves hair smooth and shiny, and up to 3x softer**</li></ul>

<ul><li>Luxurious Ammonia-free permanent hair colour. </li><li> Salon colour experience powered by oil. </li><li>Unique Oil powered ODS technology for high impact colour and optimal scalp comfort.</li><li>Up to 100% white hair coverage. Up to +48% shinier result* </li><li> Vegan formula </li></ul>

<ul><li>Ammonia-free, demi-permanent hair colour for up to 6 weeks of glossy colour*</li><li>Perfect to tone, gloss and refresh previously sensitised, lightened or coloured hair</li><li>100% true-to-tone colour with up to 70% grey coverage</li><li>Gentle acidic technology balances the hair and closes the cuticles for healthier-looking results and 3x more shine*</li><li> All shades are intermixable for personalised colour results </li></ul>

<ul><li>Thermo-modelling shape memory spray</li><li>Creates wavy or subtle blowdries and wave set-styles</li></ul>

<ul><li>L'Oréal Professionnel Dia Activateur</li><li>For use with Dia Color and Dia Light tube colour</li><li>Caters for all technical applications</li><li>6 vol, 1 litre bottle supplied</li></ul>

<ul><li>Goldwell Topchic Permanent Hair Colour</li><li>Protect while you dye</li><li>Maximum brilliance</li><li>In 6B gold brown colour</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks*, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>L'Oréal Professionnel INOA ODS Oxydant developer</li><li>Used with hair colour</li><li>Contains 16 applications</li><li>20 vol, 1l supplied</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.</li><li>Resurfacing for dry and damaged hair.</li><li>With the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother & more resistant.</li></ul>

<ul><li>When used with the full routine, it reprograms hair for up to 2 weeks of frizz control&sup1;</li> <li>It controls unwanted volume for daily styling in half the time&sup2;, adding softness and instant shine that lasts up to 5 days⁴</li> <li>Improves the hair&rsquo;s health from the first use&sup3;</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li> </ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2; Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p> <p>&sup3;Instrumental test after 1 application of shampoo, mask &amp; serum.</p> <p>⁴Instrumental test after 1 application of shampoo, mask &amp; serum.</p>

<ul><li>Repairs 2 years of wear in one use* and hair becomes 97% stronger**</li> <li>Provides shine for 100 hours**</li> <li>3-day frizz control**</li> <li>Hair becomes 83% smoother*** and more nourished without weighing it down</li> <li>For damaged, colour-treated and naturally uncoloured hair</li></ul>

<ul> <li>Reprogram hair for up to 2 weeks of frizz control&sup1;</li> <li>Reduces visible frizz after one use &amp; provide to 3x less unwanted volume &sup2;</li> <li>Instant shine that lasts up to 5 days&sup3; and helps to protect hair from breakage, improving softness from the first use&sup3;</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li></ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test.</p> <p>&sup3;Instrumental test after 1 application of shampoo, mask &amp; serum.</p>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Lifts up to 2 levels</li> <li>Boosts hair's natural shine with consistent results</li> <li>For consistent, reliable results</li> <li>There are 3 strengths of Oxydant available: 3.75% (12.5 vol), 6% (20 vol) and 9% (30 vol)</li></ul>

<ul> <li>Reprogram hair for up to 2 weeks of frizz control&sup1; and for up to 5x more smoothness with up to 2x less frizz&sup2;</li> <li>Controlling unwanted volume for daily styling in half the time&sup3;</li> <li>Up to +77% instant shine⁴</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li> </ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test after 4 uses of Smooth Transformer.</p> <p>&sup3;Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p> <p>⁴Instrumental tests after one use of Smooth Transformer.</p>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Designed for 1500ml Serie Expert & Metal Detox salon-sized bottles </li><li>This pump makes it easy to dispense the right amount of product </li></ul>

<ul><li>Anti-deposit protector mask</li><li>Helps protect hair from excess copper coming from water, which can impact colour results in salon & cause breakage.</li><li>Complement your colour, balayage and lightening results from your salon.</li></ul>

<ul><li>Reprogram hair for up to 2 weeks of frizz control¹</li> <li>Seals hair keratin for long-lasting results</li> <li>Deliver instant shine that lasts up to 5 days²</li> <li>Fights against up to 80% humidity³ with heat protection up to 230°C (450°F)⁴, controlling unwanted volume for daily styling in half the time⁵</li> <li>The fragrance is Fig Leaf, Creamy Sandalwood, Orris and violet</li></ul><br> <p>&sup1;Consumer test on 68 participants, 1 application/week for 4 weeks. Based on a 15-day break observation.</p> <p>&sup2;Instrumental test after 1 application of shampoo, mask &amp; serum.</p> <p>&sup3;Instrumental tests, with full routine after 4 uses of the Smooth Transformer.</p> <p>⁴Instrumental tests.</p> <p>⁵Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on.</p>

<ul><li> Purifies the scalp and the fiber from residue, sweat and oil for a fresher and cleaner feel. </li><li> Concentrated with 3% AHA, water-soluble acid. It helps to purify the surface of the scalp so that new cells can generate.</li><li> Made with hair pros, approved by dermatologists. </li><li> Lightweiht gel texture </li><li> Targeted for oily scalps. </li></ul>

<ul> <li>To neutralise undesired red undertones in dark brown hair</li> <li>Lock in your day 1 colour vibrancy for up to 100 days*</li> <li>Tone preservation and unwanted reflects are neutralised**</li> <li>Leaves hair feeling cleansed</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>

<ul><li>Instant coverage of grey hairs</li><li>No transfer, no wet finish</li><li>Precise targeted application</li><li>Washes out in one shampoo</li><li>Available in 4 colours: Dark Blonde, Light Brown, Brown and Black</li></ul>

<ul><li>Formulated with violet and blue pigments, it enhances white & grey hair and helps contrast yellow undertones.</li><li>For neutralized & brightened grey hair.</li><li>Professional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends.</li></ul>

<ul><li>Helps repair molecular level hair damage</li><li>Hair is instantly smooth, shiny, healthy-looking and protected against external aggressions</li><li>Heat protection up to 230°C/450°F</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Suitable for all damaged hair textures, colour-treated, lightened & natural hair</li></ul>

<ul><li>Rich, permanent hair colour</li><li>Provides perfect coverage of grey hair</li><li>Wide palette of rich tones and shades</li><li>Enriched with Ionéne G and Incell</li><li>Helps strengthen and reinforce the hair fibre</li></ul>

<ul><li>Help repair damage & restore original hair strength</li><li>Formulated with Peptides bonder + 5 Amino acids</li><li>Hair is stronger and nourished, with improved elasticity, movement and smoothness</li><li>Luxurious foaming texture cleanses, detangles hair and delivers a high level of care</li><li>Sulfate-free</li><li>Suitable for all types of coloured and damaged hair types</li></ul>

<ul><li>Multi-benefit leave-in treatment oil for normal to sensitised/damaged hair</li><li>Nourishes and resurfaces</li><li>Detangles and improves manageability</li><li>Boosts softness and shine</li><li>Lightweight, non-greasy formula</li></ul>

<ul><li>The power of Absolut Repair Molecular now in a concentrated mask</li><li>Detangling & instant fibre penetration</li><li>Light weight, airy, silky & sensorial</li><li>For all damaged hair, fine to thick</li></ul>

<ul><li>A neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li><li>For neutralized & brightened grey hair.</li><li>Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.</li></ul>

<ul><li>Enriched with an exclusive combination of FILLER-A100 and Amino Acids. Renews the look of lengths.</li><li>For visibily thicker looking lengths and ends</li><li>With the Serie Expert Pro Longer Lengths Renewing conditioner: Up to 94% hair breakage reduction* Up to 5x shinier hair ** *brushing test using shampoo and conditioner on bleached hair                   **instrumental test using shampoo and conditioner               </li></ul>

<ul> <li>Lock in day 1 colour vibrancy for up to 100 days*</li> <li>Locks dyes in the hair fibre to protect all 5 of the colour dimensions**</li> <li>High glass shine and rich, vibrant colour</li> <li>Helps neutralise unwanted reflects</li> <li>Luxuriously rich, creamy texture intensively moisturizes for stronger, smoother hair</li> </ul><br><br>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine.<br>**instrumental test after continued use of the full Vitamino Color Spectrum routine.

<ul><li>Reinforcing formula infused with vitamin B6 and Biotin. Intense conditioning.</li><li>For more resistant, stronger looking hair.* *Brushing test. Shampoo, conditioner and mask vs classic shampoo on bleached hair</li><li>Shinier, stronger looking hair.</li></ul>

<ul><li>Enriched with Resveratrol. Coloured hair appears more radiant and feels soft and protected.</li><li>Up to 8 weeks protection from colour fade* *instrumental test shampoo + conditioner</li><li>Hair colour lasts for up to 8 weeks, and shine is radiant *instrumental test, after application of Shampoo + Conditioner</li></ul>

<ul><li>Pre-shampoo treatment that helps prevent hair breakage & colour fade</li><li>Instantly detangles</li><li>Up to 72hr nourishment, smoothness and softness</li><li>Prepares hair for cleansing & eases shampoo usage</li><li>Lightweight, concentrated gel texture that instantly & deeply penetrates the fibre</li></ul>

<ul> <li>Neutralise undesired yellow undertones in blonde hair</li> <li>Lock in your day 1 colour vibrancy for up to 100 days*</li> <li>Up to 72hr glass shine**</li> <li>Up to 72hr radiant hair**</li> <li>Tone preservation and unwanted reflects are neutralised**</li> </ul><br> <p>*instrumental test after 49 washes using the full Vitamino Color Spectrum routine</p> <p>**instrumental test after 4 weeks of application</p>